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JUST IN: YOUR NEW RITUAL
Lightweight serum infused with biotin, amino acids, and botanicals to strengthen strands, smooth frizz, and boost shine. Limited stock. Now shipping.
Never tested on animals. Our serum is 100% cruelty-free because beauty should be kind.
Formulated without any animal-derived ingredients. Powered by botanicals + plant-based actives.
No parabens, sulfates, phthalates, or synthetic dyes. Just clean, effective ingredients that love your hair back.
THE REVIEWS
"My hair feels instantly softer and looks so much shinier. Obsessed!"
"My frizz is finally under control. This serum is a game changer."
"It smells so good I’ve had friends ask what perfume I’m wearing."
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